Events • 15 October 2025

2025 Wine Event Calendar: Energize Your Establishment with Tailored Activities

A 2025 Wine Calendar Rich in Opportunities for Establishments

The year 2025 promises to be particularly dynamic for the wine world with numerous events not to be missed: wine fairs, specialized salons, and wine tourism events.
Among the must-attend events are Vignobles en Scène from October 17 to 19, the VITeff salon from October 14 to 16 dedicated to sparkling wines, and the Foire aux Vins de France on October 25 and 26. These events attract a passionate audience, always looking for new discoveries and unique experiences.

How Can Restaurants, Wine Bars, and Cellars Take Advantage of These Highlights?

Create Unique Activities and Experiences

Restaurant professionals have a golden opportunity to increase traffic in their establishments during these events. Here are some concrete ideas:

• Special Menus: pair a dish with a featured wine during an event to create a complete gastronomic experience.
• Themed Tastings: organize evenings dedicated to discovering the wines presented at the salons or fairs.
• Limited Promotions: offer discounts or special deals on specific vintages related to the event.
• Local Partnerships: invite local producers to showcase their wines, strengthening customer proximity and trust.

The Digital Wine Menu Winevizer, an Asset for Real-Time Adaptation

Flexibility is key to fully capitalize on these events. Winevizer offers a digital wine menu accessible via QR code, which updates instantly based on ongoing activities.

• Personalized food and wine pairing suggestions based on the current theme.
• Specific “event” selections to highlight directly on the menu.
• Limited promotions integrated and visible in real-time.
• Easy access via tablet in the room or QR codes on tables to encourage interaction and discovery.

Marketing Strategies Around Wine Events

Beyond the in-house offer, communication plays a central role:

• Social Media: tease upcoming activities with attractive visuals and videos from the events.
• QR Code everywhere in your establishment to encourage consultation of the digital Winevizer menu.
• Targeted Emailing to your clientele to announce special wine evenings.
• Collaboration with Producers to create exclusive content and value-added offers.

Case Studies: When Wine Energizes Business

Many establishments have already benefited from this dynamic. For example:

• Le Bistrot des Vignerons organized a tasting around the VITeff salon, with adapted menus and a digital menu for quick and interactive ordering.
• La Cave Gourmande created a special activity for the Foire aux Vins de France by offering limited promotions, directly highlighted on their Winevizer menu, which generated a notable increase in wine sales.

Prepare Your 2025 Wine Calendar Now

To not miss anything, download our 2025 wine calendar and plan your activities in advance. By integrating the Winevizer solution, you benefit from an evolving digital wine menu, perfectly suited to your establishment's needs.

Frequently Asked Questions

What is the priority for preparing a wine event in my restaurant?

It is essential to anticipate the selection of wines, create an adapted menu, and communicate in advance through your usual channels and the digital Winevizer menu.

How does Winevizer facilitate the management of promotions during events?

Winevizer allows you to instantly modify the wine menu, add temporary promotional offers, and highlight specific selections without printing physical menus.

Can I use the Winevizer QR code for multiple events?

Yes, the QR code is unique and allows you to vary the content of the menu based on your seasonal or event programming.

What are the keys to a successful partnership with a local producer?

Transparency, joint promotion on social media, and organizing joint activities that highlight the wines and know-how are solid foundations.

How can I measure the impact of an activity on my wine sales?

By integrating Winevizer, you can track in real-time the most ordered wines during the event and adjust your strategy for future editions.

A Digital Wine Menu at Your Service for Success

Seizing the key moments of the 2025 wine calendar is a fantastic opportunity to enrich the customer experience, increase your sales, and assert your image as an expert and innovative establishment. The Winevizer solution stands out as an ideal partner by offering you a simple, responsive, and interactive wine menu. Don’t wait any longer, stand out at the upcoming wine events and offer your customers a memorable experience.

Contact Winevizer today to learn more