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18 March 2025 The 2025 edition of Horecatel (in Marche-en-Famenne, Belgium), an essential trade show for all players in the hospitality and catering industry, has confirmed a trend that is already well established: digitalization is now an essential lever for innovating and standing out in the HORECA sector. From automated management solutions to applications enhancing the customer experience, digital technology is emerging as a concrete response to the challenges of competitiveness and profitability.
Whether it’s about managing stocks in real-time, optimizing service, or creating a more immersive experience for customers, digital tools have never been more present. Professionals met at Horecatel 2025 all emphasize the need to equip themselves with innovative solutions to keep pace with new consumption habits. The goal? To enable restaurateurs to offer a smooth and personalized service while reducing operating costs.
Among the solutions that impressed visitors at the show, digital menus stand out as a key solution for the digitalization of wine lists and restaurant menus. A SaaS platform like Winevizer allows establishments to offer a virtual sommelier, accessible via QR code or tablet, which advises customers on their wine choices based on their taste preferences and selected dishes. By simplifying menu management (instant updates, technical sheets, food and wine pairing suggestions), Winevizer helps improve the customer experience while relieving staff.
The enthusiasm generated by these tools confirms that digital is no longer an option, but a necessity in catering. As consumers seek increasingly personalized experiences, investing in technological solutions allows for customer loyalty and optimization of internal processes.
In summary, Horecatel 2025 has been an opportunity to confirm the rise of increasingly efficient digital tools. Equipping oneself with platforms like Winevizer not only meets current customer expectations but also prepares the establishment for tomorrow's challenges.
We will be present in Paris on March 19 and 20, 2025, for the Food Hotel Tech 2025 trade show to confirm this trend.
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