Wine & restaurant • 29 October 2024

What is a virtual sommelier?

In the world of restaurants and bars, technological innovation is transforming the customer experience. Among these innovations, the virtual sommelier stands out as an essential tool to enrich your restaurant's wine list. But what exactly is a virtual sommelier?

The virtual sommelier: definition

A virtual sommelier is a digital solution that guides your customers in choosing wines. Accessible via a digital wine list on a tablet or through a QR code, it offers personalized recommendations based on taste preferences and selected dishes.

The advantages of the virtual sommelier

• Improved customer experience: Your customers benefit from personalized support, just like with a traditional sommelier.
• Interactive wine list: A wine list on a tablet or accessible via QR code allows for intuitive and dynamic navigation.
• Easy updates: Modify and create your wine list in real-time without printing costs.
• Increased sales: Relevant recommendations can encourage customers to try higher-end wines.

How to integrate a virtual sommelier into your establishment?

1. Digitize your wine list: Transform your traditional list into a digital wine list.
2. Use QR codes: Place QR codes on tables for easy access from smartphones.
3. Opt for tablets: Provide tablets with a dedicated app for an optimal user experience.
4. Customize the content: Add descriptions, food-wine pairings, and stories about the vineyards.

A concrete example

Imagine a customer undecided about which wine to choose to accompany their dish. By scanning the QR code of your wine list, they access the virtual sommelier. After indicating their preferences, the sommelier suggests a wine that perfectly matches their meal, thus enhancing their satisfaction.

Why adopt the virtual sommelier now?

With the rise of digital technology, customers are increasingly comfortable with interactive technologies. The virtual sommelier meets this demand by offering a modern experience while maintaining the elegance and prestige associated with wine tasting.

To discover how the virtual sommelier can transform your establishment, visit our dedicated page on Winevizer. Feel free to check out our other articles to learn more about the digitalization of the restaurant wine list and best practices for creating an attractive wine list.