Digitizing your wine list means turning your PDF (or Excel file, or photo) into an interactive list that guests open by QR code at the table, or that your team uses on a tablet in the dining room. With Winevizer, expect 24 to 48 hours of setup, from €24.99 excl. VAT per month.
A paper wine list is still a mark of prestige in some fine-dining venues, but it creates several concrete operational problems: costly reprinting after every update, outdated prices or invisible stock-outs, no multilingual option, a list too deep for the average guest to use, and no data on what your guests actually look at. Digitizing does not replace the paper list, it extends it.
You send us your existing wine list: PDF, Excel, CSV, or simply a photo of your paper list. No format is required. If you manage your cellar in your own Excel file, that works perfectly. If your list exists only on paper and you have no digital file, take 5 photos with your smartphone, that is enough.
We combine OCR (text recognition on PDFs and photos) with automatic enrichment to structure each wine: name, estate, vintage, grape, region, appellation, color, price by the glass, bottle or magnum, bottle image, tasting notes and food pairings. You receive a link to your admin with your digitized list ready for review.
You go through the wine sheets in the admin. If some information is inaccurate (rare), you correct it in one click. You customize the display: your brand colors, logo, section order, which filters to show or hide, and how much detail guests see (price, alcohol, grapes…).
The QR code of your digital list is generated automatically. You can print it on table stands, add it to your placemats, or order ready-to-use flyers and stickers from us. If you equip your servers with tablets, the Winevizer Tablet iOS/Android app is installed in a few minutes.
Once live, your updates (a price change, a new wine, a stock-out) are instant: 30 seconds per change. You review usage statistics every week to adjust your list (promote the right wines, move the ones that do not sell). The paper version (printable PDF) is regenerated in one click after every major change.
The classic mistake: entering 200 wines by hand, one by one. Allow 5 minutes per sheet to do it properly and that is 17 hours of data entry. Better: send your current PDF to a provider who digitizes it for you (included with Winevizer). You take over at the validation step, not before.
A digital list that displays every field (grapes, alcohol, appellation, sub-region, pairings, notes…) overwhelms the guest. Choose 3 or 4 key pieces of information for your clientele: for a general audience, “estate + price + dish pairing” is enough. Keep the technical details for the detailed sheets that guests open only if they want to dig deeper.
Digitizing makes updates far simpler, but it does not remove them. Plan 30 minutes a month to flag seasonal stock-outs, add new vintages and adjust prices after supplier negotiations. It is negligible compared with reprinting, but it is not zero.
Too many venues go digital and never open the analytics. Yet that is where the real value is. A wine that is viewed a lot but rarely sold points to a problem with its price, its description or its positioning. Insights like these, available in 2 minutes, are often worth more than the yearly cost of the tool.
The Winevizer price (€24.99 excl. VAT per month or €249.90 excl. VAT per year) is only the visible part. Here is what makes up the real cost for a venue of 50 to 80 covers:
The yearly cost therefore comes down to the subscription, plus the tablet if you equip your dining room with one.
The virtual sommelier is not mandatory. You can digitize your list without activating it (a simple browsable list with filters). When it is on, it guides the guest toward bottles that match their taste better and that are more profitable for you.
See our virtual sommelier page for details on how it works.
The best way to judge digitization is to test it on your list. Send us your PDF, Excel file or photo and we digitize it within 24 to 48 hours, virtual sommelier included. 1 month free trial, no credit card, up to 50 wines.
