A debate is gaining ground in the trade: wine sales are eroding while younger drinkers turn to beer, whose language and marketing feel more accessible. At the centre of the criticism sits the complexity of wine — varieties, appellations, vintages, jargon — which can lose a guest who is in a hurry or new to […]
The climate is changing, and the wine map with it. Harvests start earlier in some regions, unexpected terroirs are asserting themselves, and the historic strongholds of southern Europe are having to reinvent. On the floor, that shows up as shifting aromatic profiles, less predictable vintage availability, and new questions from guests. It can become an […]
Wine markup is the ratio between the price on your list and what you pay your distributor. It is the central call in your beverage program — too low and you lose the margin that pays for the cellar, too high and you lose the guests who read the list and order a beer. Here […]
Everything you need to know to successfully digitalize a restaurant, wine bar, or hotel: benefits, 90-day roadmap, tools, mistakes to avoid, and a focus on digital wine lists.
Need a clearer, more profitable, and easy-to-update restaurant wine list? Discover a concrete method, examples of structure, pricing tips, and the advantages of digital (QR code, tablet, virtual sommelier) with Winevizer.
Choosing wine at a restaurant can be simple and enjoyable. Discover clear guidelines for pairing, managing your budget, talking to the staff… and how a digital wine list with a virtual sommelier can reassure your clients and boost your sales.
Are you looking to create a free online restaurant menu quickly and without a hitch? Here’s a clear guide with concrete options, step-by-step instructions, templates, and a focus on QR codes — with a professional alternative if you want to go further.
Leverage the 2025 wine calendar to increase traffic to your bar, restaurant, or cellar. Discover how the digital Winevizer menu adapts in real-time to create personalized promotions and engage your customers.
Starred sommeliers blend prestigious wines and natural wines to meet customer expectations while exploring new flavors. How to connect this with a digital wine list?
Sommelier and restaurateurs: adopt a balanced wine list that combines classic grand cru wines and authentic natural wines to meet the varied expectations of your clientele and optimize your offering.
Pairing a Spanakopita with Wine Spanakopita, this delicious Greek pie with spinach and feta, is a dish that calls for thoughtful food and wine pairing to enhance its flavor. Discover how to elevate this appetizer with the ideal wine for an unforgettable tasting experience. Examples of Food and Wine Pairings Here are some suggestions […]
Pairing flambéed prawns with pastis and wine What a wonderful experience it is to pair flambéed prawns with the ideal wine. This Mediterranean dish with aniseed aromas deserves special attention to select a wine that will enhance its complex flavors. Let’s discover together some pairings that will delight your taste buds. A few […]
Organizing a wine event that fills the room, generates sales, and strengthens your brand requires a method, clear choices, and impeccable execution. Whether you are a vineyard, wine merchant, restaurant, training organization, or fair, this step-by-step guide helps you design, promote, and measure a professional event, from the first idea to follow-up […]
Organizing a wine event that fills the room, generates sales, and strengthens your brand requires a method, clear choices, and impeccable execution. Whether you are a vineyard, wine merchant, restaurant, training organization, or fair, this step-by-step guide helps you design, promote, and measure a professional event, from the first idea to the follow-up […]
The restaurant industry is evolving rapidly, and with it, customer expectations. Today, technology plays a key role in enhancing the customer experience, whether through the implementation of a digital menu, the ability to book online, or the use of interactive tools. These innovations not only allow for increased […]
